LIFESTYLE PARTNER FOR CHILDREN AND PARENTS
COMPANY HISTORY
2025.10
Corporate website renewal
2025.06
ETTOI MALL official launch
2024.06
Signed sales agreement for DoubleHeart products
2024.05
Launched new brand “Coton de Bébé”
2023.02
Launched “Disney Baby”
2022.09
Collaboration with BT21
2022.04
Launched “ETTOI Organic”
2021.12
Collaboration with MUZIK TIGER
2021.06
Launched “Safe Feeding” line
2020.10
Launched “Agabang Flex”
2020.05
Opened “Agabang Factory”
2017.08
Opened Caramel Platz kids select shop (Store No.1)
2017.04
Launched infant skincare “O2bebe”
2017.01
Launched premium baby goods brand “ELTZ”
2016.05
Launched Nordic-inspired brand “Tinyflex”
Signed distribution franchise agreement with Vietnam Coop Group
Signed distribution franchise agreement with Vietnam Coop Group
2016.04
Putto: launched mosquito & tick repellent “Defense Bugs”
2015.09
Acquired baby/kids goods company “Designskin”
2015.06
Completed Icheon Logistics Center
2014.11
Largest shareholder changed to Langsy Korea Co., Ltd. (subsidiary of Langsy Group)
2014.05
Launched naturally fermented skincare “ECOMU”
2013.12
Established Shanghai Agabang Trading Co., Ltd.
2013.02
Launched “Putto Therapy”
2012.12
“Putto Therapy” China showcase
2012.09
Released “Putto Mothers” (for expectant mothers)
2012.01
ETTOI brand renewal
2011.01
Signed exclusive domestic distribution agreement with U.S. maternity-wear company “Destination Maternity” and launched in Korea
2010.06
BASIC ELLE brand renewal
2010.01
ELLE brand renewal
2009.08
Launched atopic-care skincare “PUTTO”
2008.08
Launched daily-wear brand “Iyaiyao”
2008.05
Stock split: par 5,000 KRW → 500 KRW / total shares 2,800,000 → 28,000,000
2008.03
Invested in new corporation APEX Co., Ltd. (logistics center)
2007.03
Company name changed: Agabang Co., Ltd. → Agabang & Company Co., Ltd.
2004.11
Converted (former) Child Care Yeoksam branch to directly managed “Baby House” and reopened after renewal
2004.09
Launched home-shopping exclusive brand “Gymitt”
2004.11
Expanded Shingal warehouse and introduced DAS system
2003.11
40th Trade Day: Awarded “$30M Export Tower” and “Iron Tower Order of Industrial Service Merit”
2002.11
39th Trade Day: Awarded “$20M Export Tower”
2002.09
Launched “AGABANG ettoi”; partnership with designer Enju Hong
2002.01
Registered on KOSDAQ
Established local corporation in Vietnam
Established local corporation in Vietnam
2001.11
Introduced “BASIC ELLE” (upscale infant brand targeting discount-store customers)
2000.11
Declared 2001 the “first year of debt-free management” upon redemption of convertible bonds
1999.12
Opened www.agabang.com, a dedicated portal for mothers and babies
1998.05
Merged (absorbed) Haewasol Co., Ltd.
1997.11
Established Yantai Agabang Apparel Co., Ltd. (China sales corporation)
1996.08
Introduced “ELLE POUPON” (brand for ages 0–5, upper-middle class)
1996.03
Established Yantai Aguang Apparel Co., Ltd. (China production corporation)
1995.11
32nd Trade Day: Awarded “$10M Export Tower”
1994.08
Introduced “DEARBABY” (practical, new-generation babywear)
1989.06
Established AGABANG U.S.A. Inc. (100% ownership): sales/export base for the Americas
1989.04
Launched technical development lab for hygiene and quality control of apparel & goods
1987.02
Introduced CRM: Agabang “Birth Card” membership
1987.01
Launched company newsletter
1985.07
Registered Agabang trademark in the U.S. (Los Angeles)
1983.12
First in baby-goods industry to obtain Q-Mark; completed localization and promoted new product development
1980.03
Changed corporate name to Agabang Co., Ltd.; localized convenient and hygienic baby goods
1979.04
Established Bora Distribution Industry Co., Ltd.: Korea’s first specialized baby clothing & goods company
