LIFESTYLE PARTNER FOR CHILDREN AND PARENTS
CEO MESSAGE

Hello, this is Sang-guk Shin, CEO of Agabang & Company.
We extend our deepest gratitude to all customers who have walked with us through a time of change.
Founded in 1979 as Korea’s first dedicated babywear brand, Agabang has now continued its journey for 46 years.
Founded in 1979 as Korea’s first dedicated babywear brand, Agabang has now continued its journey for 46 years.
We have gone beyond merely selling products to think together about children’s healthy growth and families’ happy everyday lives.
Even amid a rapidly changing global environment, we continue to focus on what matters most.
Even amid a rapidly changing global environment, we continue to focus on what matters most.
A child’s safety and comfort, and attentiveness to parents—these are the unchanging values Agabang pursues.
At the same time, we never stop pursuing sustainable growth through innovation.
We are advancing personalized services powered by digital technology, sustainable materials and production methods,
and ways of communicating that bring us even closer to our customers.
Going forward, we will drive the following changes:
We will focus even more on product development that puts real customer experience first.
We will present practical yet meaningful products that satisfy both children and parents.
We will practice sustainable management with the environment and future generations in mind,
making responsible choices for a better world our children will live in.
Building on global competitiveness, we will promote the excellence of Korean brands worldwide
while delivering differentiated value tailored to the diverse needs of each region.
Above all, we will build a genuine partnership with our customers—
becoming a trusted partner that proposes solutions for every growth stage, beyond one-way product offerings.
We will focus even more on product development that puts real customer experience first.
We will present practical yet meaningful products that satisfy both children and parents.
We will practice sustainable management with the environment and future generations in mind,
making responsible choices for a better world our children will live in.
Building on global competitiveness, we will promote the excellence of Korean brands worldwide
while delivering differentiated value tailored to the diverse needs of each region.
Above all, we will build a genuine partnership with our customers—
becoming a trusted partner that proposes solutions for every growth stage, beyond one-way product offerings.
Based on the trust built over 46 years, we will grow into a beloved brand across generations,
and we will do our best to become a centennial company.
Thank you once again for your unwavering interest and support, and we invite you to continue this journey with Agabang & Company.
and we will do our best to become a centennial company.
Thank you once again for your unwavering interest and support, and we invite you to continue this journey with Agabang & Company.
Thank you.
Agabang & Company
Chief Executive Officer
Sang-guk Shin